Opened by founder Kirby Ferris in 1978, Live Water is one of the oldest surf shops in all of Northern California. After Stinson was briefly closed in 1981 due to Great White shark sightings, Kirby created the infamous “No Shark” logo and is still selling popular shark merchandise to this day. While they offer sporting goods for purchase, they’re more popular as a rental shop, providing whatever you could possibly need for a day on the beach at reasonable prices and without you needing to strap a big surfboard to the top of your car on the way home. Hours are Monday through Sunday 10 a.m. – 5 p.m.